portfolio : an overview of past work

 

Web Content Creation / KANAREK Jewelry

  • Wrote blog posts, featuring products and interviews with clients
  • Developed a brand tone that remains consistent from the About page to Collection pages
  • Coordinated marketing and PR efforts through MailChimp, social media ads, & direct email outreach
 

MailChimp Campaigns + Outreach / Copper Canyon Press

  • Orchestrated series of weekly emails, raising $36,000+ total
  • Created social media copy (Facebook, Twitter, + Instagram) for Kickstarter campaign
  • Pedantic proofreader who sends (at least) ~102,754 test emails before launch
 

Developmental Editing / The Creativity Post

 

Email Marketing / Bluenido

  • Cultivated customer relations through personal email outreach
  • Wrote marketing copy for 10 emails in a fun, approachable style (a la your friendly next-door neighbor)
  • Pulled from preexisting parenting sources online to promote engagement
 

Content Branding / Lydia Rodrigues Collection

  • Reworked brand's bio to better reflect current tone, audience, & intent
  • Consulted beforehand and then crafted 13 blurbs
  • Debuted new blurb on promotional pamphlets* at LRC Salon No. 5

*pamphlets designed by Laura Coombs

 

Project Research / Woody Creek Pictures

  • Compiled historical research in support of upcoming documentary film
  • Presented findings in one, super-easy-to-navigate PDF document
  • Cross-referenced and cited all sources for validity 
 

Proofreading + Supervision / Interlochen Center for the Arts

  • Oversaw team of 3 who were responsible for editing concert programs for 450+ concerts
  • Edited 276 programs; 50+ artist bios; and 6 orchestral program notes
  • Produced a polished, quality product that will likely be scrapbooked by many happy parents :~)